For some business owners, email marketing may seem archaic. With the prevalence of social media, and a hundred other forms of messaging, the traditional email format feels relatively old. However, it still remains one of the most powerful and thoroughly understood “modern” forms of communication. That’s why just about every social media platform requires you to have an email.
For business owners, email lists can yield dramatic rewards. According to Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the US. Can you say that about your social media marketing campaign?
Email has been the most consistent performer of any marketing channel for three years running. Since 2015, businesses have identified it as the top generator of return on investment. In 2017:
Yes, content is still king. But every king needs a crown, and according to the numbers, that crown appears to be email.
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